Detailed traffic reports are essential for tracking progress of campaigns, search traffic, and the overall effectiveness of the marketing effort. Basically, we can keep track of what’s working, and what’s not. We use special applications to pick apart all aspects of the daily traffic. We see how many visitors are coming each day, and where they are coming from. We can analyze what pages are being hit, what search engines and directories are sending traffic, and what keywords are being used by visitors. This provides useful information to us and the client to pinpoint what aspects of the site should be stressed and which should be de-emphasized. The number of sales you generate can also vary widely for each keyword. Ideally, you should be making better use of your time by identifying only keywords that generate the most sales, and thereby focusing the bulk of your efforts there. You could be spending hours gaining a top ranking on a keyword that rarely generates a sale. Other keywords that you thought were relatively unimportant may actually have a high conversion rate. Sadly, many businesses do a poor job of tracking this type of data. While most businesses have tools to track their basic traffic, most do not know precisely which campaigns and Web links make money and which do not. For information on our monthly programs, click here. We encourage all to email us for details on exactly what AIM Promotions for a FREE consultation and analysis of your situation. E-mail: info@aimpromotions.com